Do you have an idea that you believe could be a unicorn one day but lack hardware engineering knowledge? You can leave yourself to the handy...

Hozy Hub is a hardware engineering community-based in Berlin. They aim to help start-ups to enhance their project with skilled hardware engineers. It enables people whose primary business is not software yet want to produce to bring their ideas to life. It offers how to design, build and test fast, organized, clean, and within-budget hardware. It also watches your back on issues such as how to get certification and scale up a production!

During the logo design process of Hozy Hub, we worked with more vibrant and dynamic colors apart from the classic tech company colors to emphasize

Hozy Hub’s creativity and difference in the industry.

Scientists have discovered that octopuses can navigate through mazes, solve problems quickly, and remember the solutions, at least in the short term. Hozy Hub is a problem solver, so the octopus figure was metaphorically essential to us. We created octopus figures moving with squares of 2,8,16. We pixelated some octopuses to hint at the world of tech and hardware. We tried to combine the systemic balance with a typographic game.

And let's not go without saying that Hozy Hub's color code was inspired mainly by Rick&Morty!