Melting Point enjoyed writing the tales of Bodhita.

It's not enough for a brand to have an eye-catching new logo, a smashing set of creatives, or cool social media accounts.

Copywriting is just as important as the visual identity and content of brands. Let’s just be fair! Copywriting is not just about correct sentence structuring or spelling. It’s about a brand having a unique tone of voice, being able to tell its story, being understood, belonging, and being whole.

For Melting Point, a brand needs to come to life with its own distingué voice. It's all about finding the inner balance. Both copy writings and the visual identity of any brand should be clear enough to inform yet powerful enough to persuade.

MIX & MATCH

This collection was a feature that would differentiate Bodhita in the market and give it a competitive advantage. You can use the Bodhita pendant as an earring and an earring as a pendant, so it was very important for Melting Point to explain this feature most accurately to the community of Bodhita, known as BODIPEOPLE. Also, based on Bodhita's brand essence, we have also created a unique #hashtag so that this feature can be recognized in the digital environment.

We established a communication strategy by examining the sales data.

To a pilot, each indicator means something. The altimeter tells them if they are at the right altitude or need to go higher. The fuel pressure gauge tells them if the engine is getting enough fuel or if they need to do a forced landing.

In an e-commerce business, as an entrepreneur, you are the pilot. And you need meters, lights, and indicators (i.e., data) to tell you whether your business is doing well or if you need to land and refuel.

At Melting Point, we believe in the power of numbers and sales results. With an analysis of a yearly sales report, we create a communication plan for Bodhita.

Bodhita's ring sales increased by 12% in February compared to other months, so we prepared a ring-based communication plan in our campaign images.

Melting Point developed 18 REELS of ideas during its journey with Bodhita.

Concept shooting was done in line with the ideas and the outputs in the strategy plan so that natural reel contents were prepared.

We developed reel content ideas and prepared 3 different reels from the ideas we developed in a way that is simple, natural and does not disrupt our primary content strategy. Melting Point writes a research paper on the contribution of reels to IG return rates and directs their brands to attract reels.

A content plan is created with our creative team in line with the communication goal of the brand and certain creative content is implemented.