BOMBXMORI X MELTING POINT CASE STUDY

BRAND POSITIONING STRATEGY
SOCIAL MEDIA CONTENT STRATEGY
RUNNING THE BRAND’S INSTAGRAM ACCOUNT
BUILDING THEIR E-COMMERCE WEBSITE

Redefining the concept of self-care, BombxMori is a luxury silk sleepwear label that is committed to upgrading one’s downtime. Designed for independent, passionate women who practice self-love and take care of their mind & body, who find pleasure in simple things such as self-care rituals, BombxMori strives to create supremely soft styles that provide an elevated sleep experience. Introducing premium quality silk garments including home-wear and beauty accessories, each piece designed by BombxMori highlights a sensuous texture, glossy softness and divine comfort. As Melting Point, we’ve collaborated with BombxMori in building their BRAND POSITIONING STRATEGY. Besides CREATING THE BRAND’S WRITTEN CONTENT, we’ve also established BombxMori’s INSTAGRAM STRATEGY. RUNNING THE BRAND’S INSTAGRAM ACCOUNT, we’ve also helped them BUILD THEIR E-COMMERCE WEBSITE.

 


As a newly established brand in a highly competitive landscape, BombxMori needed guidance in establishing a strategy that will differentiate them in the industry. As Melting Point, we’ve meticulously analyzed industry trends, read consumer insights, and determined the brand’s motto accordingly. Shaping the brand’s target audience, we have designed the communication strategy that should be implemented when facing the consumer.


Allowing brands to be active in their fields and present their business ideas in various forms, on multiple platforms, content writing is essential for correct communication. Boosting search engine optimization and sales while helping brands correctly represent themselves and reach new audiences, content writing is an essential element when building a brand. As Melting Point, we’ve worked with our established copy writer who has crafted BombxMori’s brand philosophy and website content.

Research shows that 1 in 2 people use Instagram to discover new brands. Therefore, effective use of Instagram is a must for a brand that has just entered the market. Every month, we plan our content together with BombxMori, taking into account the trends, special days and sales campaigns. We then brief our design team in order to create the visual world and we ensure that the incoming work is prepared in a way that best reflects BXM.


Usability is key and as Melting Point we’re highly aware of that. Don’t we all dream of a comfortable, efficient shopping experience? We hear you say yes. As Melting Point, we managed the software and content processes of BombxMori’s e-commerce site — the brand’s only sales channel —, and created a unique shopping experience beginning from the home page to the purchasing process. During the software process, we conducted usability tests and created the design of our UX/UI site by arranging interviews in order to improve the purchasing processes.