MATILDA CREATIONS X MELTING POINT CASE STUDY

BRAND POSITIONING STRATEGY
SOCIAL MEDIA CONTENT STRATEGY
ORGANIZING THE BRAND’S SOCIAL MEDIA TEAM

Matilda Creations is an exclusive macaron house founded by young, female entrepreneur Eda Albant. Working like a sculptor, Eda creates bespoke macarons that mimic nature and its immaculate forms. Inspired by the orchid flower that comes in thousands of forms and colors, Matilda Creations are as diverse and creative as its muse. Handcrafting each and every single macaron, just as a French pastry chef would do, Matilda Creations combines gorgeously yummy macarons with great design. A form of edible art, Matilda Creations creates sweet macaron towers that are unusual, beautiful, and perfect for those on the lookout for something out of the ordinary. With ever-changing flavors, Matilda Creations fuses appetizing flavors like white chocolate, jasmine flower, blackberry, and rose to create the perfect treat. 

 


As Melting Point we’ve established Matilda Creations’ BRAND POSITIONING STRATEGY and SOCIAL MEDIA CONTENT STRATEGY, while organizing THE BRAND’S SOCIAL MEDIA TEAM that consists of a graphic designer and content editor.

Through analyzing what sets Matilda Creations apart from the competition, we’ve identified their strengths and established our brand positioning strategy through examining consumer trends and needs.

In line with the target audience and communication strategy that we’ve previously determined, we have crafted both visual and written content in line with the brand’s identity and outlook.


Assembling the right team is the most critical key to success. As Melting Point, we help brands establish a qualified team that is in sync with the brand’s culture and dynamics. With Matilda Creations, we’ve helped create a team of like-minded, qualified individuals who have priorly worked with brands that are in Matilda Creations’ target audience. This newly established team is aware of the target audience’s profile and characteristics, helping the brand initiate an accurate social media content strategy while creating tailored content to grow sales.