Tuvval is a new age marketplace for those who think beyond trends and labels.  Placing designers in the center of their business model, Tuvval re-shapes the ideas of e-commerce and fashion, offering consumers so much more than fast-fashion items that are already widely available in the market. Merging one-of-a-kind designs with high-quality materials, each piece within Tuvval’s portfolio features an intricate synthesis of talent, idiosyncrasy, and quality. With the help of Tuvval, designers get the chance to explore the ways they can use their talent to create an effortlessly running business.

When building a successful business, it is critical to show consumers who you are and what is essential to your business. While the brand’s position amongst the competition and the target audience is extremely crucial, establishing the brand’s mission and vision according to its values is especially important. Determining a strong brand purpose helps consumers learn whether they want to connect with your brand and why they should.

At Melting Point, we initially conducted an in-depth consultation to understand the brand as a whole. While crafting Tuvval’s brand positioning strategy and communication plan, we determined the brand’s points of differentiation from the competition, target audience segmentation, brand values, and the brand’s reason of existence. At the end of this 6-week study, we built the DNA of the brand. While implementing our strategy, we benefited from the "Brand House" methodology and Kantar's "Needscope Archetypal Branding" methodology.

After all our research that included strategic methodologies, we built Tuvval's brand solution around the theme "Explore the Talent" and "Support the Creativity". Tuvval not only allows individual designers to discover the potential of their own talents, but also offers an explorative platform to people who are in search of original, never-before-seen products, where consumers can purchase different designs.