Inspired by the mystical lands of Mesopotamia, Luna Merdin is a contemporary jewelry brand. Completely handmade, designs created by Luna Merdin feature ancient jewelry design techniques that has dominated the Mesopotamian region. Paying homage to Gobeklitepe, the world’s oldest temple, Luna Merdin designs are a reflection of these ancient lands. Crafting designs for both men and women, Luna Merdin’s product range includes rings, bracelets, anklets, earrings, and necklaces. Melting Point has established Luna Merdin’s 2022 COMMUNICATION STRATEGY, INTEGRATED CONTENT MARKETING STRATEGY, and PERFORMANCE MARKETING STRATEGY.

Digital marketing is an integral part of advertising. Before determining the brand’s marketing plan, we’ve established Luna Merdin’s current communication strategy.

We’ve completed the necessary technical improvements the website required and have created digital advertising campaign setups. At the end of the third month, we achieved an increase in sales.